Oh, hey there! I’m Dana Pate,
an experiential marketer, brand-obsessed strategist, and impassioned storyteller.
But this isn’t about me...well, it somewhat is. It’s my website, after all. So if you’re curious what makes me qualified to do what I do, head this way >
More interested in what I can craft for you? Thought so.
consulting services
Providing expert guidance and strategic insights, let’s weave a custom solution to level up your input and maximize your output.
- Corporate Branding / Repositioning
- Property / Portfolio Assessment
- Creative Brand Management
- Competitor Analysis
- Sales Pitch Strategy & Design
- Strategic Marketing Planning
- Budgeting, Tech Stack and AI Optimization
- Digital Audits / Mystery Shops
- Video Production
- Social Media Engagement Strategy
- PR Media Relations / Crisis Management
- Team Structuring
- Coaching / Mentorship
.
speaking / training
As seen on stage at the National Apartment Association’s Apartmentalize, Apartment Internet Marketing Conference, National Multihousing Council’s OPTECH, Bisnow, Interface Multifamily, Social Media Summit and more.
- Half-day and Full-day Workshops
- Virtual and In-person Availability
- Keynote Speaker Presentations
- Panel Hosting and Participation
- Event MC
- Podcasting Host and Guest
event
planning
In proud partnership with the award-winning Bill Kaelin Marketing team, every unforgettable occasion is an opportunity to party with a purpose.
- Multifamily Resident Events
- Client Success Experiences
- Grand Openings
- Ribbon Cuttings
- Groundbreaking Ceremonies
- Team Building Activities
- Company Conferences
- Award Ceremonies
- Charity/Non-profit Fundraisers
- New User Acquisition
- Product Launches
- Destination Management
cut from a different cloth
Nearly 15 years ago, I landed my first “big kid” job as a Leasing Agent. Those humble beginnings of blowing up balloons, picking up trash along the tour route, and hosting countless Wine Down Wednesdays served me well as I climbed the corporate ladder to SVP of Marketing. Throughout my career, I’ve led hundreds of initiatives to create, define, and execute seamless marketing solutions, honing my skills in multifamily rental housing across the Sun Belt. Those experiences encouraged me to partner with retailers, hotels, restaurants, philanthropic groups, convention centers, and more to build a multi-faceted resume.
My most recent venture took a boutique firm to the top 12 among the largest property managers while growing a marketing department to 24 team members, managing $30M in annual ad spend, and curating an in-house profit center grossing millions in ancillary revenue since inception.
So yep, I know what I’m doing.
Although my early career was focused on multifamily, ALL businesses have a common thread: the need to connect with their audience and drive measurable results.
And that's why I’m here - and why I suspect you are, too! Let’s stitch together where you are today with where you want be tomorrow. I’m ready…are you?
